A Horse Named Trigger
Fair and Gentle Retailer, The industry has embraced the term “trigger” for automated email, which I believe is a misnomer. A trigger implies that you know what (or whom) you are aiming at. It implies a...
View ArticleUnlimited Possibilities with Foundational Segments
Fair and gentle reader, Triggers. Wow, everyone is talking about their ability to trigger an email (as well as display ad and onsite content). “A visitor abandoned their cart, a different visitor...
View ArticleThe Importance of the Post-Purchase Thank You Email
Remember as a kid when your mom would quickly respond with, “what do you say?” after someone gave you a gift or a compliment? She wanted you to say “thank you.” And like so many things in life, mom was...
View ArticleUnlimited Possibilities with Foundational Segments
Fair and gentle reader,Triggers. Wow, everyone is talking about their ability to trigger an email (as well as display ad and onsite content). “A visitor abandoned their cart, a different visitor...
View ArticleThe Importance of the Post-Purchase Thank You Email
Remember as a kid when your mom would quickly respond with, “what do you say?” after someone gave you a gift or a compliment? She wanted you to say “thank you.” And like so many things in life, mom was...
View Article
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